Digital Transformation - Shaping Your Digital Future

We can help you on your journey to success

Find out More

Save 50% on Annual
Membership in August

SAVE 50% TODAY
Start improving your Digital Transformation with our FREE Integrated Marketing 2020 Guide >>
Explore our Search Engine Optimisation (SEO) Toolkit

Google Encourages you to Edit Knowledge Graph Information [@SmartInsights Alert]

Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits.

Importance: (Webmasters and "Official Representatives")

Recommended source: Successful SEO Guide

In an interesting move, Google have begun to ask people who they deem as "Official Representatives" of a topic, if they would like to request changes to the Knowledge Graph card.

It came to my attention yesterday when SEJ published a tip from a reader, that when signed into a Google Account associated with a Google My Business page, the below option appeared.

Google Knowledge Graph Changes

 

Clicking edit, will move you onto this screen...

Knowledge Graph Edits

Once the edits have been made, these are then passed onto Google for moderation and review. Once cleared, the edits will be updated to the Knowledge Graph.

How are you recognized as an official representative?

Google released a statement identifying the key requirements to become an official representative.

  • The Knowledge Graph card includes the topic's official website, YouTube channel, or Google+ page.
  • You're an owner of the online presence (the topic's official website, YouTube channel, or Google+ page) that appears in the card. In some cases, if you're an owner of a topic's online presence, you might also be an official representative for related topics, such as a parent company and its subsidiaries.
  • You're signed in to Google with the account you use as the owner of the topic's online presence.
  • Your Web & App Activity is turned on.

 

By Alexander Clark

I’m the Content Marketing Manager here at Smart Insights, looking to find and collaborate with the finest minds in Digital Marketing. I’m always on the look out for others to share their views on making the most of Digital Marketing opportunities, whether this be via our site, or resources, or by our team contributing to your content. So feel free to get in touch either via the Contact Us, or on LinkedIn or Twitter. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.

Start the discussion on our community and social networks

Turbocharge your results with our

Search Engine Optimisation (SEO) Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Search Engine Optimisation (SEO)?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts