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Importance: (Webmasters and "Official Representatives")
Recommended source: Successful SEO Guide
In an interesting move, Google have begun to ask people who they deem as "Official Representatives" of a topic, if they would like to request changes to the Knowledge Graph card.
It came to my attention yesterday when SEJ published a tip from a reader, that when signed into a Google Account associated with a Google My Business page, the below option appeared.
Clicking edit, will move you onto this screen...
Once the edits have been made, these are then passed onto Google for moderation and review. Once cleared, the edits will be updated to the Knowledge Graph.
Google released a statement identifying the key requirements to become an official representative.
By Alexander Clark
I’m the Content Marketing Manager here at Smart Insights, looking to find and collaborate with the finest minds in Digital Marketing. I’m always on the look out for others to share their views on making the most of Digital Marketing opportunities, whether this be via our site, or resources, or by our team contributing to your content. So feel free to get in touch either via the Contact Us, or on LinkedIn or Twitter. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
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