Blended or universal search

How important is it and how well are you using it? Marketing impact: ★★★★★ Our commentary:  Now well into its third year, blended (or Universal) search is now a widely accepted & expected part of search result pages. But is it really important? Has it improved user experience? Are businesses using it to to improve performance & engage

Have you reviewed the importance of Google Blended results recently? When considering traffic acquisition tactics and specifically Google as a channel to getting traffic it is easy to get caught up in optimizing web pages & “link building”. Opportunities with Google extend much further through the blended or universal search. Looking down the left navigation bar “codenamed

Have you reviewed the importance of Google Blended results recently? When considering traffic acquisition tactics and specifically Google as a channel to getting traffic it is easy to get caught up in optimizing web pages & “link building”. Opportunities with …..

How important is it and how well are you using it? Marketing impact: Our commentary:  Now well into its third year, blended (or Universal) search is now a widely accepted & expected part of search result pages. But is it …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..