Search engine marketing

Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show you… An explanation of what’s missing from Google Analytics in terms of actionable SEO data. How to fix

A six stage approach to keyword research for SEO In Part Two of this 12 part guide to website optimisation, I explored competitor analysis for SEO. I continue our SEO theme in this guide where I will look at approaches I use to evaluate keyword performance and carry out keyword research. I hope you find the

Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google

We all know the Long Tail is important to keyword research for search engine marketing. This recent keyword analysis by Hitwise from US data showed that top 1,000 search terms account for just 11% of traffic: Top 100 terms: 5.7% of the all search traffic Top 500 terms: 8.9% of the all search traffic Top 1,000 terms: 10.6%

No keyword searches to build a strategy off? No problem! Or an opportunity at least Value: ★★★★★ Our commentary: A recent blog post from Rand @ SEOMOZ really caught my attention this week. In many markets for natural search there is data & tools that can help you plot a strategy and get rough ideas of potential

A six stage approach to keyword research for SEO In Part Two of this 12 part guide to website optimisation, I explored competitor analysis for SEO. I continue our SEO theme in this guide where I will look at approaches …..

No keyword searches to build a strategy off? No problem! Or an opportunity at least Value: Our commentary: A recent blog post from Rand @ SEOMOZ really caught my attention this week. In many markets for natural search there is …..

Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show …..

Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the …..

We all know the Long Tail is important to keyword research for search engine marketing. This recent keyword analysis by Hitwise from US data showed that top 1,000 search terms account for just 11% of traffic: Top 100 terms: 5.7% …..