Search engine marketing

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Search engine marketing is now a core marketing activities. We have a lot of details on the techniques for search marketing in our separate Quick Guides on SEO and PPC Adwords. Keyphrase analysis is important for both paid and natural search, so that’s covered here.

Search engine marketing quick guide

Search engine marketing success factors

We’ve kept this Quick Guide brief, since most of our advice on search marketing is in the individual quick guides to SEO and PPC/Adwords. These are all broken down into more details on all the techniques that matter which are link-building and on-page optimisation for SEO and managing Quality Score for PPC.

Keyphrase analysis is important for both paid and natural search, so that’s covered here in our Quick Guide to Keyphrase Analysis.

Search engine marketing definition

For us it’s simple:

Search Engine Marketing (SEM) = Search Engine Optimisation + Pay Per Click Marketing

But beware, many including big media agencies who traditionally didn’t work on SEO, confusingly use Search Engine Marketing ((SEM) to refer specifically to Pay Per Click (PPC).

However you define it though, it’s improving your visibility in the search engines and especially Google.

Tools & Software

Search engine marketing answers

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