What is social selling and why it’s effective

LinkedIn is the world’s largest online B2B social selling platform. Social selling is an approach used by an increasing number of the most successful sales and marketing professionals globally.

This Quick Wins guide provides you with a structured approach to help you locate, connect and engage with more of the right people on LinkedIn and how to turn them into paying clients.

Quick Wins

What's included?

Learning outcomes

In this Quick Win you will learn about:

  1. Understanding what social selling is and how to apply a successful social selling strategy to your business.
  2. Understanding the 3 types of audience’s you need to engage with to implement a successful social selling strategy using LinkedIn.
  3. How to create a targeted and saved list of your ideal LinkedIn audience.

… and much more!

This Quick Win is included in our Business-to-Business Marketing Toolkit which also offers a comprehensive set of online and downloadable guides, templates and tools to help you plan, manage and optimize every part of Business-to-Business Marketing.



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