Create a multichannel marketing plan

Discover the secrets to structuring an effective integrated marketing plan from Dr Dave Chaffey of Smart Insights.

Quick Wins

What's included?

With so many marketing techniques available to us today, knowing where to start, how to structure a plan, is often the most difficult part of planning, especially if you aren’t experienced in creating plans.

In this Quick Win, we will use tried-and-tested frameworks to help you structure your plan which will make it quicker for you to complete and easier to comprehend by your colleagues.

You will learn:

  • How to structure a multichannel or digital marketing plan
  • How to apply the Smart Insights RACE planning framework and PR Smith’s SOSTAC®
  • Which KPIs and objectives to use to keep your plan on track
  • How to review and select the best marketing and digital marketing strategy options

This Quick Win is included in our Marketing Strategy and Planning Toolkit which also offers a comprehensive set of online and downloadable guides, templates and tools to help you plan, manage and optimize every part of Marketing Strategy and Planning.



Get Access to Quick Wins


What are Quick Wins?

Actionable, step-based marketing techniques to get fast results

Each Quick Win gives you a series of practical steps to follow to achieve improvement. Learn why the technique is
important, how to achieve it, and what results to expect.

A checklist approach means you can save your progress and return to where you left it at any time.

Each Quick Win is supported by video and guides from our 20 comprehenisve marketing toolkits - which are also included as part of membership.

Downloadable worksheets for each Quick Win allow you to apply the win to your business as you learn.

Explore our other Quick Wins

Marketing moves fast, so we add or update Quick Wins every month. And they're all exclusively available to our
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Digital Marketing Strategy
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Marketing Strategy & Planning

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10 essential toolkits
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Comprehensive e-learning

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
+
Business-to-Business Marketing
Charity & Not-for-profit
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Integrated Lifecycle Marketing
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