Marketing personas

An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process. I’ve been a big fan of using personas since around 2003 I was introduced to

Are you on first-name terms with your buyer personas? Do your marketing strategy meetings discuss ‘Jason’s’ likely reaction to the new launch, and why ‘Sharon’ is the target for the upcoming campaign? Experienced buyer persona users understand a buyer persona’s power to generate great insight and high confidence in marketing and business decisions; transforming a marketer’s ability

Are you on first-name terms with your buyer personas? Do your marketing strategy meetings discuss ‘Jason’s’ likely reaction to the new launch, and why ‘Sharon’ is the target for the upcoming campaign? Experienced buyer persona users understand a buyer persona’s …..

An introduction to using marketing personas to create more customer-centric websites Creating marketing personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) …..