Most popular search engines – UK, US and Worldwide
Chris Soames, March 15, 2012
Which are the most popular search engines I should target in each country?
Its not often I look at trends data but its good to do every quarter. The popularity of search engines does change and within this blended search like video, images, local search is becoming more important.
My comments below focus on how this data
Multilingual SEOPaid search targeting
Are you wasting money through poor PPC targeting?
Chris Soames, February 11, 2011
A “back to basics” guide on targeting Pay Per Click through campaign structure setup
What do we mean by campaign structure?
Campaign structure is the way in which your keywords are grouped within your paid search advertising account like Google Adwords or Bing/Microsoft adCenter.
The example below shows how it’s important to have a specific Ad Group for
Paid search targeting
Should we advertise for searches on our brand?
Chris Soames, October 20, 2011
New research from Google suggests the investment is worthwhile – they would, wouldn’t they?
Value/Importance: ★★★★★
Recommended link: Google Research Blog
Our commentary
Whether using Adwords is generates incremental visits when you already rank well in natural search is a perennial question within paid search, but the findings in are still relevant & should be taking seriously enough to run your
Paid search targeting
Paid Search : An Introduction to Match Types
Chris Soames, February 16, 2011
What Are Match Types in Google Adwords?
Match types are method used within Google Adwords to allow you to better target your customers depending on the keywords they type into Google and the words your are targeting your advert at. This essentially means through the different types of keyword matching you need to ensure your advert
Paid search targeting
More advice
Chris Soames, March 15, 2012Which are the most popular search engines I should target in each country? Its not often I look at trends data but its good to do every quarter. The popularity of search engines does change and within this blended search …..
Multilingual SEO
Read more
Paid search targeting
Read more
Chris Soames, October 20, 2011New research from Google suggests the investment is worthwhile – they would, wouldn’t they? Value/Importance: Recommended link: Google Research Blog Our commentary Whether using Adwords is generates incremental visits when you already rank well in natural search is a perennial …..
Paid search targeting
Read more
Chris Soames, February 16, 2011What Are Match Types in Google Adwords? Match types are method used within Google Adwords to allow you to better target your customers depending on the keywords they type into Google and the words your are targeting your advert at. …..
Paid search targeting
Read more
Chris Soames, February 11, 2011A “back to basics” guide on targeting Pay Per Click through campaign structure setup What do we mean by campaign structure? Campaign structure is the way in which your keywords are grouped within your paid search advertising account like Google …..
Paid search targeting
Read more
More advice