Paid search strategy

7 quick win ideas for your Google Adwords campaigns At this time of year, search marketers are inundated with requests to push out new offers, react quickly to competitors’ promotions and, above all, maintain traffic levels and search engine visibility. However, January could be a great time for paid search marketers to beef up and fine-tune

New way of reviewing keyword and landing page relevance Value/Importance: ★★★★★ Recommended link: Source – Official Google Announcement Our commentary Yet another algorithm update from Google, this time relating to Pay Per Click. The new updates are to help Google set a better Quality Score based on keyword relevance & landing page relevance. Just as a reminder, it’s well worth quizzing whoever

New options for understanding Performance by Ad Position Value/Importance: ★★★★★ Source: Inside Google AdWords & RKG Blog Our commentary For years now you have been able to use Google Analytics to garner insights on what position your ads were in when they were clicked and so evaluate the impact of position on click volume, quality and revenue. It’s important to

Many marketers are using or have tried Google AdWords, the auction style advertising platform that allows you to advertise on Google sponsored search and content networks, commonly known as pay per click (PPC). This guide shares my experience of actively using Adwords as a small business owner who manages their own campaigns. I’ll run through the

Its always a popular time of reflection at the start of a New Year & 2011 is undoubtedly no different for most of us. However, I want to look forwards & give some practical recommendations on how you can use new features within paid search to help you in 2011. While I may not be

How do your PPC costs compare? Should you take a closer look at Bing The latest Q3 2010 paid search market data from Efficient Frontier gives some interesting insights into the big 3 Search Engines. In short it shows an increase in activity on Bing (Up 90% in Q3 2010) & Google while Yahoo saw drops.

7 quick win ideas for your Google Adwords campaigns At this time of year, search marketers are inundated with requests to push out new offers, react quickly to competitors’ promotions and, above all, maintain traffic levels and search engine visibility. …..

New options for understanding Performance by Ad Position Value/Importance: Source: Inside Google AdWords & RKG Blog Our commentary For years now you have been able to use Google Analytics to garner insights on what position your ads were in when …..

New way of reviewing keyword and landing page relevance Value/Importance: Recommended link: Source – Official Google Announcement Our commentary Yet another algorithm update from Google, this time relating to Pay Per Click. The new updates are to help Google set a better …..

Its always a popular time of reflection at the start of a New Year & 2011 is undoubtedly no different for most of us. However, I want to look forwards & give some practical recommendations on how you can use …..

How do your PPC costs compare? Should you take a closer look at Bing The latest Q3 2010 paid search market data from Efficient Frontier gives some interesting insights into the big 3 Search Engines. In short it shows an …..