A Pay Per Click Auditing process
Value:
Our commentary: With a lot of businesses using Google Adwords as a large part of their online marketing efforts I think its key to understand the ultimate metric (Sales!) and how to utilize tools to make this channel as affective as possible. Imran Farooq has created a guide to auditing your AdWords account to ensure you are maximising your Paid Search efforts.
Marketing implications: There cannot be a better time to audit your paid search efforts, with the summer months almost over and the next peak sales time only weeks away (dare I say the word… Christmas) it is well worth taking the time to step back from fine tuning your click-through rate and take a top level view on your account. Checkout the guide on the link before and be sure to keep any eye out for part 2, coming soon.
Recommended link:Auditing your AdWords account to improve conversions
