While many large companies use a PR agency to manage their press-releases, it's now easy to do-it-yourself and go direct to an online service for distribution. There are also some free options available which can give some SEO benefits with backlinks and through featuring in Google News. Don't expect lots of journalists to pick up on your press release though if you use these services, a more personal approach once you have identified a specialist through a tool like Vocus will work better here.
There are a growing number of websites where news and press releases can be submitted online.
The main business model is to offer a free, but upgradable service. There are limitations as the sites vary in terms of layout and "how to" submit, there are issues when adding images (some are free, but very small) and the approval process.
These are some of the press release e-Pr websites I've found. They are all members only sites that you need to join before submitting a press release.
| Website | Comments | Costs |
| BusinessWire.com | Need to print out and fax form to regional office | Based on geographic reach and word count c£260 for 400 words press release and goes to c2,500 websites |
| Earthpublisher.com | Clunky signup and need to add postcode numbers only! | Free |
| Freepressreleases.co.uk | Need to print out and fax form to regional office | Free and premium service |
| Newsvine.com | Easy to use, copy and paste content and press submit! | Free |
| OpenPress - www.theopenpress.com | If you would like an account email [email protected] with the word "Register" in the subject line | Waiting to hear |
| PR.com | Tries to drive users towards paid-for options. Need to check boxes carefully. | Free option available |
| PRWeb www.prwebdirect.com | Probably the best known of these services and used by many businesses. Many pricing options, aimed at business users. Global service and UK.PRWeb.com service. | From $80 per press release |
| Thebusinessdesk.com | Based on specific locations e.g. The West Midlands) and requesting news | Free |
| Vocus | This company has a media database of 1.4 million journalists, bloggers and media outlets as well as a broadcast service. | Paid service |
Do you submit press releases online? Where do you recommend? What"€™s the reach of the free online PR sites? Do share your comments and we can add to this post.
By Annmarie Hanlon
Annmarie Hanlon PhD is an academic and practitioner in strategic digital marketing and the application of social media for business. Dr Hanlon has expertise in the strategic application of social media for business and the move from digitization, to digitalization and digital transformation for business. Her expertise spans consumer touch points, online customer service, the use of reviews, the role of influencers, online engagement and digital content. You can follow her update on Twitter https://twitter.com/annmariehanlon
Turbocharge your results with this toolkit containing 7 resources
The Marketing Campaign Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in …..
74% of customers trust social networks to guide purchasing decisions. In 2021, when trust is at peak importance, is your influencer marketing strategy delivering the results you need? Yet again social media is shaking up your marketing mix for 2021. …..
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
