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Lots of people will tell you ”Social Media Influencers” are the key to social media marketing, but what does that really mean? Is influence based on number of connections? Klout, Peer Index or Kred score? A combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are?
The short answer is all and none of the above. There is no cookie cutter answer for creating an influencer list on a particular topic because you have to fine tune the list of influencers to the ones who are most likely to be interested in what you have and willing to talk about it.
Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification.
At Tatu Digital we’ve been doing influencer and blogger outreach for our clients for some time now and we think we have got the process down to something of an art. We also invest in the tools we need to be able to drill down to the nuts and bolts quickly so we don’t have to do all this work by hand anymore.
Here are the steps we follow and some of the free tools we use:
Wow, that’s a lot of work for each and every influencer isn’t it? It's essential to have a well thought out spreadsheet which you update contacts and prioritise outreach.
Yes it is. But it’s essential to finding real influencers as opposed to those people who practice black hat SEO , buy followers on social media networks to get inflated fan counts or use other practices that make them appear to have influence, but in reality it’s all buzz and no substance. Real relationships are hard work!
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