Online PR outreach

Five types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The scale of this challenge was brought home to me by these 60 seconds in social media infographics. This

Infographic shows the preferences of 72 UK journalists Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They have huge reach too, of course. Given the continuing importance of engaging traditional journalists in addition to

We really like this new Influencers report, which you can get here, more because it shares great knowledge on “influencers”, what they are, how important they are and how to locate and communicate with them – in some cases it requires software, naturally. The guys at Fresh Networks decided to test nine of the leading social

Slideshare: a part of the hub-and-spoke approach I think many readers will be familiar with Slideshare, a business-to-business (mostly) presentation sharing website which enables organisations to upload their PowerPoint presentations (or Mac Keynote) and Word documents and share them with the world. It’s an excellent way to showcase your thought leadership ideas as part of a

Ideas on techniques for sharing great content Everyone knows that having great content is the secret to success with content marketing, but if you stop there, that’s only half the battle or you’re missing half the opportunity. If you just rely on Google to find and display your content then that will only get you so

Showing the power of blogger outreach I thought this was a nice example of how a relatively small number of bloggers can get a campaign message across to a wider audience. In 2010 Renault launched a new range of zero emission vehicles. Renault’s objective was to get people talking about the range, and especially the star model,

A list of services to use for DIY press-release submission for small businesses While many large companies use a PR agency to manage their press-releases, it’s now easy to do-it-yourself and go direct to an online service for distribution. There are also some free options available which can give some SEO benefits with backlinks and through

How popular is Quora? Latest statistics on Quora growth As fans of the principle behind the online Q&A concept, we really like Quora so thought we’d share this infographic from Kissmetrics. We’re not  as wrapped up as some with the Quora concept though – you can see our previous see our previous review explaining options for

In my Internet Marketing:Strategy, Implementation and Practice book I ask this question in the chapter on traffic building / digital communications. I hoped readers would think of the relative sizes of different types of sites and their representation through different forms of digital media channels both on the major sites and the “long tail” of

Infographic shows the preferences of 72 UK journalists Seeding social media assets like video and infographics to journalists of traditional publications is still important today, particularly since the online sites of many publications now publish these type of assets. They …..

Five types of tools and techniques to keep up with the socialsphere I think you’d agree that trying to stay informed and up-to-date with the latest developments in digital and social media marketing is a bit of a challenge? The …..

I think many readers will be familiar with Slideshare, a business-to-business (mostly) presentation sharing website which enables organisations to upload their PowerPoint presentations (or Mac Keynote) and Word documents and share them with the world. It’s an excellent way to …..

Showing the power of blogger outreach I thought this was a nice example of how a relatively small number of bloggers can get a campaign message across to a wider audience. In 2010 Renault launched a new range of zero …..

How popular is Quora? Latest statistics on Quora growth As fans of the principle behind the online Q&A concept, we really like Quora so thought we’d share this infographic from Kissmetrics. We’re not  as wrapped up as some with the …..