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The results of analysing over 100 Influencer Marketing campaigns [Infographic]

Author's avatar By Expert commentator 19 Nov, 2015
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Research showcasing best practice to improve your influencer marketing campaigns

Influencer marketing has become such a popular search term, that Google classifies the keyword as a "breakout", meaning it has experienced search growth of more than 5000%.

While we know that influencer marketing has become a popular digital media channel, what can we learn from influencer marketing campaigns that have already been run? We thought we would find out by analysing over 100 influencer campaigns and then share the results. The campaigns spanned global geographies and were sampled out of different industries - from FMCG to travel to fashion and motoring.

Read further to find out the highlights of the results, showcasing where and why influencer campaigns are popular, some best practice to get you started or improve current projects and how technology is improving the way we execute campaigns.

This infographic will help anyone who's eager to implement an influencer marketing campaign of their own.

100_influencer_campaigns_infographic

 

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This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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