To build a brand online needs new ways of looking at how to communicate with the customer across multiple digital and traditional channels.
New survey reveals swing in attitudes among marketers Most proponents of email marketing have the letters R-O-I tattooed provocatively across their foreheads. Email’s remarkable return on investment has always been the key defence used by industry voices against suggestions that …..
Email communications strategy Read moreRTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..
Internet ad targeting Read more Mobile marketing strategy Read moreWhat are the implications of Microsoft’s So.cl? Importance: (currently) Recommended link: Previous announcement of So.cl launch Our commentary on So.cl So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big Facebook …..
Bing marketing Read more“The first major update since 2007″ Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
SEO strategy Read more2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
On-page optimisation Read morePlease let us know your comments on our Quick Guide to multichannel strategy. Tell us what you like, don't like or other ideas of what it should include. Thanks!
