Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013
10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful, see Rob Thurner’s Smart Insights guide to developing a digital mobile strategy for more detail.
Global digital strategy
The next two decks are from similar talks by Dave Chaffey in 2013 reviewing 8 key factors to to focus on to help deliver business growth from digital marketing.
Thank you for the nice comments + summary of the Manchester OnTheEdge event – I thought they were worth Storifying!