New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
I recently attended Seth Godin's presentation around his new book, the The Icarus Deception, a 'Penguin Live' event.
I've been meaning to sit down and consider what I learned from it so that I could share it, so here are my key learnings from the man himself…
If you don't know the reason for the name, The Icarus Deception, it centres around the myth of Icarus. You will know he ignored his father’s instructions not to fly too close to the sun, resulting in his home-made wings over-heating and ultimately in a fatal crash into the sea. Icarus, flew to close to the sun, he got burned, simple, that's the part everyone knows.
The less known part of the myth is that Icarus was also warned about getting too close to the sea, about flying too low. This is the angle that Seth takes on the myth, that there aren't enough people prepared to stand up and fly higher, and that settling for too little is “a far more common failing” than flying high and getting burned. Something I'd have to agree, even if I only look around me day-to-day.
"[We've] created a culture where we constantly remind one another about the dangers of standing up, standing out, and making a ruckus.”
The core story in Seth's book is this; We all have the potential to be artists and to do great work (he calls great work, "Art"). However to do so, we need to leave our comfort zones and fly closer to the sun.
This in turn requires us to take bigger risks and create new things. To try, turn up and do the work, to take the pain involved in the creative process, to manage and answer difficult people who don't share you view, who want to keep low and keep you low, and to remember that you'll need to be open to possible failure and criticism. In fact, you will fail time and again, and that's a great signal of progress.
"Picasso painted thousands of paintings, but only 200 were among the greatest of all time.
If he said 'I failed most of the time', you would say, 'no'"
Here are my top 5 take-aways from Seth and The Icarus Deception (I've had to limit it just to 5 to keep it simple, there are more...).
I hope that's of use, if I've not managed to inspire, take a look at the video below, it's a great summary of what the book is all about, and inspiring too:
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Start the discussion on our community and social networks
Recommended Blog Posts
How to meet today’s marketing compliance challenges with an online BrandHub Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and designers. Downstream, content needs to …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..