Brand development

Some still don’t get the potential of digital media A friend of mine who works for a brand development agency, made a comment the other day, which summed it up for me. He suggested that digital agencies don’t really need to understand about brand as digital marketing is not really about strategy is it, but about

Creativity paves the way to commercial success Let’s face it, in the grand scheme of things, people don’t care about brands that much, they care about themselves. As individuals busy in our own worlds, we care about what we want, need, worry about or want to solve. It stands to reason then, that if we want people

I recently read a great document, Brand Trends for 2010 (PDF),  by Brand Keys with sound principles that can be applied to many business. It got me thinking how brand development has really come to the fore in digital marketing, likely because of the rise of social media, after the long obsession with all things direct

Thinking like Sun Tzu to improve your strategic position This is the second part to last week’s interpretation of how Sun Tzu’s Art of War can be applied to digital marketing - thanks for the comments and shares on the first part! Here I’ll cover three ways in which applying Sun Tzu’s Art of War can help develop your

How do you really approach your marketing planning? After my recent post on marketing with the human factor, I’ve been thinking that most marketing today is still very product or category orientated – based entirely on what the business has to say or sell… typically it’s very features orientated and competitor obsessed as opposed to what

Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by  the Online Customer Experience you develop. But I think many don’t see how a website can support and especially enhance their

Master Marketer Seth Godin on marketing today “The internet is not TV 2.0″. You gotta love Seth Godin – considered, candid and rich with insight. I found this video yesterday and thought it was worth sharing. Why? A lot of my conversations I have with other marketers follow similar themes… “PPC ads does not work like they

The somewhat surprising Number 1 is eBay – really!? Well, according to the guys at Yomego (who run social media monitoring software from Alterian SM2) that’s the case. Certainly not the first brand to jump to mind, and not one of the company’s that we hear much off on the social sites like Mashable. Snakes & ladders:

Actions speak louder than clicks Value/Importance: ★★★★★ Recommended link: Starcom MediaVest SMBI Study Starcom MediaVest reveal how social engagement benefits the brand I thought it would be useful to share this new research in our alert since unusually it shows what outcomes different types of social media interaction lead to: The SMBI study essentially measures actions that indicate future involvement

Is Your Brand Inspiring The Millennials? Value: ★★★★★ Our commentary: Our modern concept of convenience is about getting what you want, when and how you want it – whatever that may be, so says Nick Parish – the North American Editor of Contagious. Blogging on Mashable, Nick believes that it’s down to Millennials, or as Edelman call

Thinking like Sun Tzu to improve your strategic position This is the second part to last week’s interpretation of how Sun Tzu’s Art of War can be applied to digital marketing - thanks for the comments and shares on the first part! …..

Creativity paves the way to commercial success Let’s face it, in the grand scheme of things, people don’t care about brands that much, they care about themselves. As individuals busy in our own worlds, we care about what we want, …..

Actions speak louder than clicks Value/Importance: Recommended link: Starcom MediaVest SMBI Study Starcom MediaVest reveal how social engagement benefits the brand I thought it would be useful to share this new research in our alert since unusually it shows what …..

How do you really approach your marketing planning? After my recent post on marketing with the human factor, I’ve been thinking that most marketing today is still very product or category orientated – based entirely on what the business has …..

Master Marketer Seth Godin on marketing today “The internet is not TV 2.0″. You gotta love Seth Godin – considered, candid and rich with insight. I found this video yesterday and thought it was worth sharing. Why? A lot of …..