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Smartphone tipping point about to be reached in Eastern Europe [#ChartoftheDay]

Mobile revolution spreads eastward in 2016

From only a very slight penetration at the start of the decade, by 2019 over half of people will be using Smartphones in Poland, Russia, Turkey and the Czech Republic. These countries will be important for marketers in the coming few years, as a slowdown in China means greater focus on the 'near-East' rather than the 'far-East'.

In these areas where smartphone use currently lags behind the western world, there is still room for double-digit annual growth in penetration. This rapid growth in-turn leaves gaps open in the market just waiting to be filled by people who have developed compelling mobile responsive sites. Marketers should thus pay attention to these often overlooked markets. eCommerce folk that already have great customer journeys for those on mobiles should look at increasing language options to include these countries.

smartphone penetration tipping points eastern europe

By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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