Digital Marketing Megatrends 2017
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Importance (for retailers in the long-term):
Recommended link: Google Wallet launch announcement
If you’re a retailer and have heard about the recent launch of Google Wallet, this is a short update on its relevance as we see it and the bigger picture about NFC and contactless payment that we have been hearing a lot about in 2011.
Well if you’re based in the UK, Europe, in fact anywhere out of the US, Google Wallet is not relevant at all right now.
Currently, Google Wallet is:
The launch of Google Wallet shows that contactless payments will feature large in the future and most mobile manufacturers now have phones available or in product that support NFC. However, it doesn’t seem as if NFC will be included in the future iPhone 5 release, although it does seem inevitable.
In the future we can expect to see coupon promotions for retailer promotions through online, print and in-store. Often these offers will be made available through ads with QR codes.
Here's an example from a writeup by Digital Trends showing how a coupon will be added to the wallet by clicking on it.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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