Proximity marketing

Wondering how to get started with QR codes? Our guide showing the marketing applications and campaign examples QR Code Billboard As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.

New tool enables insights on which physical ads drive QR code response Value/Importance: ★★★★★ Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched this week by France-based company Eenox that enables better geographical tracking of how offline ads like posters

Google Wallet launches Importance (for retailers in the long-term): ★★★★★ Recommended link: Google Wallet launch announcement Our commentary on Google Offers launch If you’re a retailer and have heard about the recent launch of Google Wallet, this is a short update on its relevance as we see it and the bigger picture about NFC and contactless payment that we

Campaign examples of using Foursquare, Gowalla, Facebook Places and Twitter Locations to reach your audiences through mobile marketing Value: ★★★★★ Our commentary: The growth in options for location-based marketing (aka proximity marketing) has been one of the major trends in 2010. We’re sure you’ve followed the cases about the applications of Foursquare, Gowalla and more recently Facebook

My briefing evaluating Foursquare as a tool for marketers and users Like many, I’m always questioning new technology asking “what can it do for my clients and me personally“. I’m naturally slightly sceptical, so decided to adopt foursquare for a month to understand how it works, the user’s perspective and the benefits for businesses. What is Foursquare? Foursquare is

The high-lights and low-lights of 5 Foursquare campaigns – ClickZ Value: ★★★★★ Our commentary: Since launching 18 months ago, Foursquare has emerged as a popular marketing platform for small businesses such as restaurants, bars, wine shops, and retailers – in this article ClickZ interviewed 5 such marketers to see what had worked and what hadn’t. It’s both sobering

A review of using Foursquare and Gowalla for marketing Earlier this year I wrote about my experience of using Foursquare. We also posted a summary of 5 Foursquare campaigns to inspire you and Dan has a useful infographic on the popularity of the mobile checkin – which is at the core of these tools. I’m now sharing

This is an interesting infographic on the reality of marketers seeking to leverage social location-based check-ins, whether it’s Facebook Places or Foursquare. There’s been a lot of hype – mostly between early adopters it would appear – about check-ins. So, even though this is US data, what are the take-aways? Be realistic and targeted - smartphone’s are still

A few days ago, Google unveiled Hotpot, nothing to do with that Lancashire culinary delight, it’s Google’s foray into one of the fastest growing areas of the internet – location based software. So should Facebook, Yelp and the rest be worried by Google"€™s fast progress? They won’t be surprised, yet Facebook is still to launch location based

New tool enables insights on which physical ads drive QR code response Value/Importance: Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, launched …..

Google Wallet launches Importance (for retailers in the long-term): Recommended link: Google Wallet launch announcement Our commentary on Google Offers launch If you’re a retailer and have heard about the recent launch of Google Wallet, this is a short update …..

This is an interesting infographic on the reality of marketers seeking to leverage social location-based check-ins, whether it’s Facebook Places or Foursquare. There’s been a lot of hype – mostly between early adopters it would appear – about check-ins. So, even though …..

A review of using Foursquare and Gowalla for marketing Earlier this year I wrote about my experience of using Foursquare. We also posted a summary of 5 Foursquare campaigns to inspire you and Dan has a useful infographic on the …..

My briefing evaluating Foursquare as a tool for marketers and users Like many, I’m always questioning new technology asking “what can it do for my clients and me personally“. I’m naturally slightly sceptical, so decided to adopt foursquare for a …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..