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	<title>Comments on: The iPad is here! What are the implications for marketers?</title>
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		<title>By: Digital marketing strategy essentials &#62; Smart Insights Digital Marketing</title>
		<link>http://www.smartinsights.com/mobile-marketing/pad-implications-for-marketing/#comment-506</link>
		<dc:creator>Digital marketing strategy essentials &#62; Smart Insights Digital Marketing</dc:creator>
		<pubDate>Fri, 04 Jun 2010 08:17:49 +0000</pubDate>
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		<description>[...] iPad &#8211; what are the implications for marketers? [...]</description>
		<content:encoded><![CDATA[<p>[...] iPad &#8211; what are the implications for marketers? [...]</p>
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		<title>By: Dave Chaffey</title>
		<link>http://www.smartinsights.com/mobile-marketing/pad-implications-for-marketing/#comment-505</link>
		<dc:creator>Dave Chaffey</dc:creator>
		<pubDate>Thu, 27 May 2010 12:11:19 +0000</pubDate>
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		<description>Thanks for your comments on Richard&#039;s post. Here&#039;s what I think now mine has arrived.

Dave Chaffey

@imranfarooq: @DaveChaffey Our iPads have arrived as well, a day early! - what will be your first app?

&gt;&gt; Imran, my first app will be the Guardian - Â£2.39, but use it regularly on my iPod touch and it&#039;s a joy to use - great value - would even pay a small subscription

@paulmckeever: @DaveChaffey interesting. Worth considering differences in context and user behaviour between iPhone / iPad apps: &lt;a href=&quot;http://bit.ly/atx5Zg&quot; rel=&quot;nofollow&quot;&gt;http://bit.ly/atx5Zg&lt;/a&gt;

&gt;&gt; Agree Paul - the iPad is much more practical to use a web browser - I think I will use the Guardian website more than the walled-garden of the Guardian app

@MarkOrsborn: @DaveChaffey the iPad is amazing! I think one implication is if you have a website, make sure it works fantastically well in safari!

&gt;&gt; Good tip Mark.  Track how many iPad screen res visits you have too - especially if you&#039;re a publisher.

@philipmorgan: RT @DaveChaffey: The iPad is here! What are the implications for marketers? http://bit.ly/9MxNyA (expand) some great points - I want one!

&gt;&gt; Definitely recommend it -  for me it&#039;s for family sofa browsing and as a bedtime ebook reader</description>
		<content:encoded><![CDATA[<p>Thanks for your comments on Richard&#8217;s post. Here&#8217;s what I think now mine has arrived.</p>
<p>Dave Chaffey</p>
<p>@imranfarooq: @DaveChaffey Our iPads have arrived as well, a day early! &#8211; what will be your first app?</p>
<p>>> Imran, my first app will be the Guardian &#8211; Â£2.39, but use it regularly on my iPod touch and it&#8217;s a joy to use &#8211; great value &#8211; would even pay a small subscription</p>
<p>@paulmckeever: @DaveChaffey interesting. Worth considering differences in context and user behaviour between iPhone / iPad apps: <a href="http://bit.ly/atx5Zg" rel="nofollow">http://bit.ly/atx5Zg</a></p>
<p>>> Agree Paul &#8211; the iPad is much more practical to use a web browser &#8211; I think I will use the Guardian website more than the walled-garden of the Guardian app</p>
<p>@MarkOrsborn: @DaveChaffey the iPad is amazing! I think one implication is if you have a website, make sure it works fantastically well in safari!</p>
<p>>> Good tip Mark.  Track how many iPad screen res visits you have too &#8211; especially if you&#8217;re a publisher.</p>
<p>@philipmorgan: RT @DaveChaffey: The iPad is here! What are the implications for marketers? <a href="http://bit.ly/9MxNyA" rel="nofollow">http://bit.ly/9MxNyA</a> (expand) some great points &#8211; I want one!</p>
<p>>> Definitely recommend it &#8211;  for me it&#8217;s for family sofa browsing and as a bedtime ebook reader</p>
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