Mobile marketing strategy

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there are 5.3 billion mobile users globally? That’s 77% of the world’s population! Did you know that mobile web

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and understand how to monetise) convergence between the two. There is great synergy between the two areas.

It’s quick, cheap, personal, high impact: Are you taking full advantage of SMS? SMS is immediate and easy for senders and recipients – making it an ideal communication tool to build loyalty and acquire new customers quickly and cheaply. Disappointingly, the 2012 Adestra and Econsultancy Email Marketing Industry Census found only 13% of those surveyed combined email

Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start thinking about developing a mobile app or making your website mobile friendly as part of your

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options – both technical and business based – that it is important to step back, look the business

While we’re hearing a lot about mobile apps this year, it’s rare to hear about the potential of the more primitive text message, but now integrating with location and mobile apps. So, I thought I’d share this case study from the O2 UK network service More since it shows there seems to be good demand from

RTB and DSP make real-time mobile ads more targeted and trackable Source: Mobile Squared (Click image for Slideshare) Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time marketing medium capable of generating impressive ROI. RTB is rapidly evolving from

RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..

It’s quick, cheap, personal, high impact: Are you taking full advantage of SMS? SMS is immediate and easy for senders and recipients – making it an ideal communication tool to build loyalty and acquire new customers quickly and cheaply. Disappointingly, …..

Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start …..

Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..