Mobile marketing analytics

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post. To help you keep up-to-date with the rise in consumer and company adoption of mobile and it’s impact on mobile marketing, we’ll be keeping this post

Mobile growth predictions to support your mobile marketing strategy Research value: ★★★★★ Our commentary: I’m sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you’re creating a business case for investment in mobile phones we hope this alert about future predictions of mobile usage

Helping inform the app vs browser mobile decision Value/Importance: ★★★★★ Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some

In 3 years mobile “should” take over desktop internet usage What do you think? Either way – this info-graphic from Microsoft Tag provides some serious food for thought and it’s great to see this data together to help with future marketing planning.

Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post. To help you keep up-to-date with the rise in …..

Helping inform the app vs browser mobile decision Value/Importance: Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all …..

In 3 years mobile “should” take over desktop internet usage What do you think? Either way – this info-graphic from Microsoft Tag provides some serious food for thought and it’s great to see this data together to help with future …..

Mobile growth predictions to support your mobile marketing strategy Research value: Our commentary: I’m sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you’re creating a business case for …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..