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Those of us accustomed to reading marketing reports are used to the idea that mobile is killing TV, and that TV is an ageing dinosaur destined to limp along for a while till it's finally declared dead.
But the data reveals a more interesting picture. Time spent on mobile devices is growing fast, but it's not having a negative impact on TV viewing. TV viewing is shifting very slightly to video on demand and away from live TV, but TV viewing as a whole has held up solidly over the past 3 years.
Time spent on smartphones has more than doubled, but this seems to complement rather than compete with TV viewing. The lesson is simple - rapid mobile growth is happening, but it doesn't mean old mediums are dying.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
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