Digital Marketing Megatrends 2017
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Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one's bank account is frequently most easily done via well-designed mobile apps.
Businesses of all sizes, whether SMEs or major corporations, are making great use of mobile apps to increase their overall sales. If you are also looking to build a mobile app for your business, then you have to think about some major factors such as:
This post should give some basic grounding in the processing of building mobile apps, so you can know what to expect if you decide to develop one for your business.
Mobile app development is a complex process that needs to be understood by businesses and app developers. Of course, the answer to the question, "how long will it take to create an app" is always, "it depends", but this infographic attempts to give an idea of the average time and cost in different locations according to surveys. With that in mind, NineHertz, has designed an interesting infographic depicting all the above factors involved with estimating the app development process.
It takes around 18 weeks to fully develop and publish an app which, if you prefer, is equal to producing 168 cars and 3 concrete pools. Each app has two major development phases, back end and front end. Due to the heavy coding and functionality, back-end comparatively requires more time to build than the front end. Most apps approximately need 10 weeks for back end and 8 weeks for the front end.
If the time is divided on the hourly basis, then it varies according to the type of apps. Simple apps need around 300 hours to build whereas the app with complex features and functionality may range from 600 to 900+ hours to build.
The initial step of mobile app development is deciding the goal of the app. This will inform the whole processes from this point onwards.
The second step is to prepare its back end. It includes the management of users, server side coding, UX customization, data integration and notification services.
The next phase is front end development which includes data caching, data synchronization, UI creation, UI improvements and testing. The final stage of development is the deployment of app.
Cost of mobile app development varies massively depending on functionality. A small app can cost $3000 - $8000 whilst a more complex one may be around the $50,000 - $150,000 mark. On the other side, gaming app usually costs between $10,000 to $250,000.
The development cost also varies according to the region and platform (Android, iOS).
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
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