App marketing

A breakdown by country of the most popular app download services to help make the business case As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck

Advice on how to design and build an app including develop options and costs The amazing growth in mobile apps has been recently catalogued on Smart Insights, but if you’re thinking of going on this journey to develop your own App for your products, brand or company, it can feel like an uphill task with various

Helping inform the app vs browser mobile decision Value/Importance: ★★★★★ Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some

Useful iPhone/iPad Apps to Manage Your Digital Life The growth in Apps from the Apple app store has been phenomenal since the launch of the first App store in summer 2008, with the 10 billion download mark recently passed in January. But of all the apps available, which are the best for the marketer and especially the

Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also know that the by 2014 we’re expecting more surf time to be on a mobile device

Pizza Express’ multichannel QR code Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement I’ve seen. These are both as part of campaigns and as engagement devices on web, mobile

Do you have an app strategy? 5 options for reaching and engaging your audience  through mobile applications I’m currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I’ve got to. I’d be grateful for your opinions, particularly if you have experience of what

What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed the popularity of apps compared with mobile sites: 82% of mobile media time is spent with

A testing service and resources on testing for mobile apps Value/Importance: ★★★★★ Recommended link: uTtest.com – mobile app testing Our commentary on uTest.com I was tipped off about uTest.com by a marketer who is currently involved with launching a mobile app. It wasn’t a service that I was aware of, so thought we would share here. We have mentioned

10 Tips for developing Successful iPhone/iPad Apps This chart, taken from my post on the consumer adoption of mobile apps and the marketing opportunities shows that it’s worth thinking through you app strategy for different mobile platforms. But if you decided you need to launch an app, what’s the best approach to do this so that

What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..

Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also …..

A breakdown by country of the most popular app download services to help make the business case As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, …..

Helping inform the app vs browser mobile decision Value/Importance: Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all …..

A testing service and resources on testing for mobile apps Value/Importance: Recommended link: uTtest.com – mobile app testing Our commentary on uTest.com I was tipped off about uTest.com by a marketer who is currently involved with launching a mobile app. …..

Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..

An introduction to mobile marketing strategy Mobile marketing has an exciting future shown by its rate of growth – you’ve almost certainly seen the statistics to support the claims for an exciting future for mobile… Did you know that there …..