Google has updated two of it's main sources. I thought I'd alert readers to them since I often find that people reach for their pens to make a note of these on training courses.
Many readers will know the many great tools Google provide to encourage marketers to spend more with advertisers. The ones we've written about before and recommend are most useful are:
But I find many don't know about the Google Agency Toolkit which groups these together and provides many others - check it out!
Launched in May 2011, Google Think Insights collects research studies about display ad and search marketing effectiveness. sources are broken down by country. More data is available for the US, but there is some non-US data you can use to support your arguments or for writing that next report. Good idea that - calling it "insights"!
Finally, continuing the Thoughtful theme, Google has Think Quarterly. This is an online magazine summarising trends and case studies. Less valuable than the other tools probably, but could be worth a browse when your own with a mobile - there's a mobile version.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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