Did you see the new Digital Marketing Map produced by analyst Gartner? It summarises the range of digital marketing channels and tools available to reach and interact with our audiences online.
It’s an impressive visual and it’s useful for a top-level gap analysis of range of digital tools available against those we do and should use, but we wonder whether our interest in tools can distract from getting the marketing fundamentals which we feature in our Strategy and Planning section.
We also covered examples of digital marketing in different industries and types of company this month including Ecommerce merchandising, Digital marketing for charities, Legal Services Digital Marketing, Marketing a startup, Travel marketing, Promoting a local business through Instagram and Local SEO .
There were two major announcements that could affect sites in June. You will probably know about the first one already if it has impacted you since there are reports in significant falls in search rankings for some sites.
We published two popular posts in June that updated on two perennial issues in email marketing: creating the most relevant subject lines and the best time of day to send an email](http://www.smartinsights.com/email-marketing/best-time-of-day-to-send-email/)
We also alerted readers to this Free Marketing Automation vendor selection report.
+ Marketing automation buyer’s guide - essential reading if you’re taking this decision.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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