Digital Transformation - Shaping Your Digital Future
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Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the 'flashiest' campaigns and assets. But investment in marketing for startups and smaller businesses is more important by volume, even though in each the budget is limited and every dollar, euro or pound of investment counts.
To get the most from limited marketing budget, in our guide for SMBs we have reviewed all the low-cost options through the marketing funnel shown by our RACE planning framework developed by our own Dr. Dave Chaffey. If you're not familiar with the RACE framework, this infographic gives a brief explanation - you can see it covers the activities to support marketing across the customer lifecycle or funnel and how to measure them.
As a starting point, here are some research activities to get you started with your small business digital marketing plan:
If you would like to know more about marketing for startups or SMEs/SMBs, take a look at our guide for small and medium businesses and startups. It's just one resource in our toolkit for Startups and SMBs in the members area. It provides a ‘one-stop’ source for all the main issues you should consider when marketing your business online. For example, it highlights the main factors to consider for getting better results from search engine optimisation, Google AdWords, display advertising, email marketing and conversion rate optimisation. It is packed full of specific questions you should ask yourself to get the most from digital marketing. The answers cover the full range of online marketing activities to help you ‘Plan, Manage and Optimize’ your digital marketing.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
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