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The reality of managing modern marketing? [infographic]

The One Infographic About the Digital Revolution You Need to Understand

I really like this infographic, it reveals why marketing is so much more complicated than only 5 years ago, in one fantastic visual.

The implications for managing marketing are well worth checking out - it has a commentary by David Edelman of McKinsey on his LinkedIn blog.

Modern CMO



Share your thoughts

  • Agreed! This is a very interestingly-put-together visual data all in one graphic. From a consumer point of view, most of the numbers here don’t surprise me. Anyway it’s amazing the $$ we save from coupons, but I figured the $$ would be higher than that. ’59& of price checkers would delay purchase/buy elsewhere’ –> interesting and really happens if they find that other place has better price or more preferable promotions. Adam – Impatto

  • Interesting set of data. Are the stats all their own, or do they give references (there are a lot of bogus or US centric stats floating around the marketing industry)?

    One additional thought is that, because of push marketing, people are forced to triage incoming messages and make Yes/No/Maybe decisions on what they might be interested in, totally outside of a buying decision.

    So the Decision on whether this is of interest to them happens before you are even aware and can mean that you are knocking on a closed door, with a lot of the choices (such as vendors to trust) already made.

    • Good point @Peter – but isn’t this obstacle why marketers need to do A/B testing prior to releasing their email blasts, to ensure they earn their members attention and optimise open and click through rates?

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