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What’s New in Marketing? September 2014

Author's avatar By Dave Chaffey 01 Oct, 2014
Essential Essential topic

Our round-up of the latest advice and developments in digital marketing with a focus on customer experience and trends this month

This month we published The Managing Customer Journeys Report 2014, a new research report in conjunction with Ecommerce Expo. It’s a free download for all members via our Customer Experience Strategy page which also contains details of the talk and this visual to help you assess your approach to managing customer experience.

We were keen to commission this research since, with the increase in the complexity of the path to purchase across Paid, Owned and Earned media it’s becoming more difficult and more important to manage customer experiences!

It focuses on approaches to managing customer experiences and suggests how businesses are progressing across these experience management maturity levels.

 

 

  • Digital Marketing Trends 2015 - Dave Chaffey’s annual prediction of the marketing trends that will be important in the year ahead. For 2015 he suggests 10 different types of cutting-edge digital marketing tools and techniques to help grow a business.
  • The latest Gartner marketing Hype Cycles - also focusing on future trends, we reviewed the Gartner Digital Marketing Hype Cycle for 2014.

 

 

Social media marketing

Search marketing

User experience, analytics and conversion optimisation

  • 17 ways to F**k-up your AB Testing - #DigitalImpact2014 speaker Craig Sullivan explains ways to avoid dumb AB testing mistakes.
  • Google Analytics Benchmarking Returns - we alerted readers to this feature which helps compare your traffic sources and mobile vs desktop audience split to others in your sector to make the business case for investment in digital marketing .

Email marketing and CRM

A B2B case study showing how to create relevant, personal emails on a global scale through Email personalisation.

Harriet Mitchell of RS Components shows how a B2B company with 1.6 million customers and 500,000 products lines from 2,500 suppliers manage to deliver relevant personalised email content across 30 markets in 20 languages consistently, effectively and in a scalable way?

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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