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May 2014:What’s New in Marketing?

Author's avatar By Dave Chaffey 30 May, 2014
Essential Essential topic

Our monthly summary of the biggest ‘need to know’ developments in digital marketing

In this month’s round-up, the two main alerts are in the sections about search marketing (notifying about a major Google algorithm update) and social media marketing (an alert about the impending Facebook brand page change).

We start by looking at advice on applying two classic marketing planning techniques.

Strategy and planning

Paretos-80-20-rule

  • Examples of TOWS analysis. Everyone in business knows about SWOT analysis, but I find when training that, relatively few know the much more powerful TOWS analysis that helps you plan forwards rather than look backwards. In this post I take another look at the technique.

Social media marketing

Search marketing

  • Panda 4.0 Google update advisory. Given the strength of Google and its impact on sales marketers are forced to hold their breath whenever a major new update is announced because of the fear of this type of problem. Our post reviewed techniques to assess the impact of this latest update announced on 21st May and other Google algorithm updates.

User experience, analytics and conversion optimisation

  • Auditing your site after relaunch Planning for site relaunches often ends at the ‘go live date’. In this post, Vagelis Varfis suggests 8 essential issues to review after ‘go live’.
  • Home page as Landing page?. Here I look at examples of the trend for home pages to use landing page techniques to increase their effectiveness.

Email marketing and CRM

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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