Last year, more and more marketers hopped onto online and social media marketing, they embraced data and social media platforms to connect, listen, and engage with prospects customers. Companies were setting the agenda for their content strategy, resolving problems and providing relevant information along the sales funnel, through social media and video.
Mobile marketing reached a whole new level with Responsive Web Design, companies personalized the web experience and ROI tracking has evolved within the digital marketing landscape.
Given the extent of the changes last year, it’s right to ask what changes are coming in this year? While many commentators like Dave Chaffey have given their views on his digital marketing predictions for 2015, they often don't all look at the practicalities. To answer that question of the changes in digital marketing practices, we have created a summary of the views of our agency to check against your ideas on trends.
Thanks to Kostas Valsamidis for sharing his advice and opinions in this post. Kostas is one of Beakon's founding members, a high end digital marketing agency in London. He has been working with online marketing strategies, PPC campaigns and SEO for many years now. Blogging is his passion and he promotes high quality content in select niches. When not optimizing digital campaigns, i'm always up for a good surf ride! You can read more from Beakon's blog, connect with Kostas via Twitter, LinkedIn or circle him on Google+.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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