Actionable marketing techniques to get you fast results.Take me to Quick Wins
Research by McKinley Marketing Partners highlights the wide range of skills digital marketing teams need in 2017, varying from SEO and project management to Email and Analytics. There are a few front runners for being the most in demand skills for businesses in the USA.
Digital advertising and content creation, curation and strategy are highest in demand. Social media, email and Search Engine Optimization (SEO) were close behind, highlighting the importance of an overall digital media strategy that makes the most of the content bring produced. SEO, Advertising & Social would not be very effective and very boring without a steady stream of high-quality engaging content.
Interestingly Project Management is at rock bottom as the least sought-after skill but without a well-structured project plan to support the marketing strategy you will quickly find that the final product of all your hard work is wasted. I suspect that it features so low down that it is not a dedicated role in most marketing teams but a skill that you would expect most marketing professionals to have by default.
How does this research compare to the real world situation in your business?
If you are thinking of expanding your current Digital Marketing team this year, the job market seems to be more competitive than ever. To give you a head start in your search, our Digital marketing job description templates could help you attract the very best in their field.
By Patrick Kelly
I'm the Senior Digital Marketing Manager at Smart Insights. I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.
Start the discussion on our community and social networks
Recommended Blog Posts
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building …..
Agencies are among the most enthusiastic adopters of new marketing automation tech With the launch of another mind-boggling Martech Landscape by ChiefMartec.com (now deservedly renamed the Marketing Technology Landscape Supergraphic or Martech 5000), it’s safe to say that there is …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..