The State of Digital Marketing Skills 2016 [Infographic]

Presenting the results of our latest research into bridging the skills gap

Regular Smart Insights readers will have noticed our recent Digital Skills theme, and some of you may have filled out our survey into Digital Skills. We got over 700 responses and the report Managing Digital Marketing Skills has now been published and is available for download - thanks very much if you contributed!

The research has revealed some interesting trends in the area of digital marketing skills. Recruiting for the right digital skills is an ongoing challenge for many, so businesses would do well to invest in developing the skills of their staff. We found good support for free methods of skills development, but businesses were far less likely to support methods that involved them having to shell out. This may save money in the short term but might leave departments lacking in skills that will cost the business in the long term.

Check out the infographic below to find out more about the current state of digital marketing skills. You can also read the full report if you are interested in discovering what particular aspects of skills development businesses need to concentrate on to avoid shortages in areas where the skills gap is most pronounced.

Digital Skills Infographic state of digital marketing skills 2016

Thanks to JBH, The Content Marketing Agency for creating the infographic.

All members can download the free report which is packed with recommendations on skills development.



Share your thoughts

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments