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The State of Digital Marketing Skills 2016 [Infographic]

Presenting the results of our latest research into bridging the skills gap

Regular Smart Insights readers will have noticed our recent Digital Skills theme, and some of you may have filled out our survey into Digital Skills. We got over 700 responses and the report Managing Digital Marketing Skills has now been published and is available for download - thanks very much if you contributed!

The research has revealed some interesting trends in the area of digital marketing skills. Recruiting for the right digital skills is an ongoing challenge for many, so businesses would do well to invest in developing the skills of their staff. We found good support for free methods of skills development, but businesses were far less likely to support methods that involved them having to shell out. This may save money in the short term but might leave departments lacking in skills that will cost the business in the long term.

Check out the infographic below to find out more about the current state of digital marketing skills. You can also read the full report if you are interested in discovering what particular aspects of skills development businesses need to concentrate on to avoid shortages in areas where the skills gap is most pronounced.

Digital Skills Infographic state of digital marketing skills 2016

Thanks to JBH, The Content Marketing Agency for creating the infographic.

All members can download the free report which is packed with recommendations on skills development.

By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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