Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Given the future importance of digital marketing, many larger organisations have introduced Digital Transformation programmes to help manage these challenges. We explore these in our free briefing covering Digital Transformation Strategy and more in-depth guide for Expert members showing how to create and implement a roadmap for Digital Transformation. We have also added some new content from the likes of Brian Solis around the definition and importance of digital transformation, as well as examples of companies doing it well. If you have any queries about our content, feel free to get in touch using step three on our Toolkit page.
We define Digital Transformation as:
A staged programme of business improvements to People, Process and Tools tools used for integrated digital marketing to maximize the business contribution of digital technology and media?
Digital Transformation strategy has been discussed by many management consulting groups, these are their main hub pages for reference:
These are the related techniques which we recommend as important for managing Digital transformation strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: