How to gain visibility in China's digital marketplace

Everyone wants a piece of the emerging market's pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum is keeping pace. While American companies focus most of their attention on first-tier Chinese cities, lower-tier cities in China are about to have their day in the sun. According to Jing Daily, cities such as Changsha, Foshan, and Wenzhou will be home to more high-income consumers than Beijing by 2030.

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If you’re looking to expand into China, you might just be able to achieve faster growth with less competition by focusing on lower-tier markets first.

Why Tier-One…

Alert: June 13th 2012 ICANN gTLD announcement gives new creative opportunities or scope for more trademark infringements?

Value/Importance: [rating=2] (It won’t be an option used by most companies) Recommended link: ICANN announcement and FAQ

Our summary of the domain name changes

Over the years we’re used to the periodic release of new top-level domains such as .info or .name. This new approach is more significant, ICANN, the domain authority describes it as “The new gTLD program is one the most substantive changes to the Domain Name System (DNS) in the Internet’s history”. Today, the first names applications were revealed on June 13th. They have been kept secret, but the examples above have all been applied for. Some that caught my eye are: .baby .life .design .Paris .degree .dell .hotel .coupon .gripe This ICANN video gives a good introduction to the reasons behind the changes and the…

Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media. Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources. UK digital technology adoption statistics In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are: 1. Office of National Statistics The official government source - search for Internet 2. Telecoms sector report from Department of Business, Innovation and Skills 3. Ofcom research on telecommunications adoption Includes broadband, mobile penetration 4. Digital Britain initiative from the Department of Culture, Media…

This E-marketing Essentials Interview with Fred Bassett of digital strategy consulting strategy firm Blue Latitude outlines a structured approach to online marketplace analysis in order to inform digital marketing strategy. Whether it's business strategy, marketing strategy or digital strategy, understanding your marketplace positioning is crucial. For traditional business or marketing strategy, environment mapping, situation analysis or marketplace analysis, call it what you will, is a well established approach. But what is the best approach for online marketplace analysis? It seems to me that this core part of digital strategy is often neglected despite all the rich data available from web analytics and audience media consumption data from the likes of Hitwise and Comscore. So I was delighted to be taken through a rigorous methodology for e-marketplace analysis and mapping…