New, exclusively for members
Free Personalized Learning Plan
Find the resources that are right for you with a personalized learning planGet started
Integrated 'SMarketing' is more than generating enquiries to pass them onto your sales team; leaving the ball in their court to qualify the leads, identifying if they are serious buyers or just researching. Qualifying these leads with the help of Lead Scoring Tools is proven to support companies not only to be more efficient, but to connect 'with sales-ready leads', so boosting conversion.
By setting scoring criteria for your leads, your Sales team can reach out at the right time in the buying cycle, with relevant information and more likely to convert as they will communicating with serious leads, ready for more information'.
Lead Lizard's lead scoring summary identifies which companies are adopting this process, their objectives for lead scoring and which is the most valuable asset when scoring.
Read our Marketing Automation Guide to find out how to score your leads and build this into your MA system.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Start the discussion on our community and social networks
Recommended Blog Posts
Use your email marketing as a B2B lead generation magnet B2B lead generation emails are being utilized more than ever in marketing. The sudden increase in their use is closely tied to the utility of emails. For long, emails have …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..