Lead generation analytics

Web response time statistics summary I was recently called by an email service provider following-up on a whitepaper I had downloaded. Nothing unusual there, it’s a good B2B permission marketing practice and for high value consumer products or services too. What stood out for me was that it was a full month after I had downloaded the

Buyer content preferences in product or service selection I think everyone agrees that customer-centred content converts better than product-centred content. But which content are prospects looking for when they’re deciding on which products to buy? Marketing Automatation Software Guide did some research on what informs the B2B purchase decision helps answer this question, so I thought we’d

Web response time statistics summary I was recently called by an email service provider following-up on a whitepaper I had downloaded. Nothing unusual there, it’s a good B2B permission marketing practice and for high value consumer products or services too. …..

Buyer content preferences in product or service selection I think everyone agrees that customer-centred content converts better than product-centred content. But which content are prospects looking for when they’re deciding on which products to buy? Marketing Automatation Software Guide did …..