Lead generation

Landing page examples and best practice advice Most discussion of web design in companies still naturally tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns. So this prompts the

It’s not all about you, you, you Marketing offers, hooks, lead generation or calls-to-action, whatever language you use, are fundamentally not about you. Although there is a LOT of discussion of page layout and call-to-action testing, for me this is the biggest block to get over. What I’ve observed in many companies is a tendency to

21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. My answer, when asked, is that social media primarily grows permission through lead generation if you’re approaching

Are you cultivating the leads who are not ready to buy today? 80% of the leads who don’t buy from you will go to buy from someone else according to Eloqua, or more specifically Steve Woods, their CTO, in his excellent book Digital Body Language. It’s shocking in one sense, since it means there’s a big missed opportunity.

We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software. These tools really enable you to find out what web users think and feel about your site and your brand online, while the web analytics are more about the how and when web users interact with

Useful infographic from Marketing Sherpa to promote their forthcoming B2B Marketing Summit. Marketing Sherpa have a lot of data and significant expertise around integrated marketing in the B2B space. Their graphic focusses on key insights on a 5 stage marketing conversion funnel. Here’s 3 take-aways that stand out to me: Based on Sherpa’s survey data, the

My tips from practical experience What is marketing automation (originally called email marketing automation)? It’s software platforms essentially, they enable marketing (and sales) departments to increase lead conversion by letting marketing teams leverage captured data to automate the execution of advanced segmentation and communication sequences. You’ve probably heard of many of the main marketing automation suppliers. Or

Web response time statistics summary I was recently called by an email service provider following-up on a whitepaper I had downloaded. Nothing unusual there, it’s a good B2B permission marketing practice and for high value consumer products or services too. What stood out for me was that it was a full month after I had downloaded the

Buyer content preferences in product or service selection I think everyone agrees that customer-centred content converts better than product-centred content. But which content are prospects looking for when they’re deciding on which products to buy? Marketing Automatation Software Guide did some research on what informs the B2B purchase decision helps answer this question, so I thought we’d

It’s not all about you, you, you Marketing offers, hooks, lead generation or calls-to-action, whatever language you use, are fundamentally not about you. Although there is a LOT of discussion of page layout and call-to-action testing, for me this is …..

Are you cultivating the leads who are not ready to buy today? 80% of the leads who don’t buy from you will go to buy from someone else according to Eloqua, or more specifically Steve Woods, their CTO, in his excellent book …..

My tips from practical experience What is marketing automation (originally called email marketing automation)? It’s software platforms essentially, they enable marketing (and sales) departments to increase lead conversion by letting marketing teams leverage captured data to automate the execution of …..

Useful infographic from Marketing Sherpa to promote their forthcoming B2B Marketing Summit. Marketing Sherpa have a lot of data and significant expertise around integrated marketing in the B2B space. Their graphic focusses on key insights on a 5 stage marketing …..

21 tips to help you review your approach to getting value from your social media marketing You hear this question a lot: can social media actually drive sales? It’s a key question with all the ongoing interest in social media. …..