Value: [rating=4]
Our commentary: Since the acquisition of DoubleClick Google has worked at integrating it with its other services such as Google Analytics etc.
A more recent integration is into Google's Website Optimizer which allows you to run A/B split tests and easily report on the results.
Following a similar theme, this tool from Google allows you to effectively manage your display advertising on the Google Display Network based on goals you dictate which means it can include on site activity such as sales or sign ups. Checkout the video below for more information about the concept and announcement.
Recommended link: Annoucement of Display Campaign Optimiser
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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