Chart of the Day: Growing SEO and organic presence are higher priorities than product videos and webinars - part 2 of 10

For my next instalment in my Marketing and Sales 2017 statistics breakdown series, I am focusing on inbound marketing priorities and its challenges. Over 70% of respondents worldwide stated that they primarily conduct inbound marketing. This shows a strong focus on inbound marketing across the globe, yet Asia showing the lowest percentage of inbound marketing priorities at 64%.

Thinking specifically about inbound marketing projects, what are your company's top priorities?

SEO and organic search presence are a higher priority, across all 5 geo-demographics surveyed, for inbound marketing projects (61%). Secondly, importance was placed on blog content creation (53%) and content distribution (47%). It seems that companies are prioritizing SEO and content marketing in their inbound marketing projects and pushing freemium trails (6%), webinars (19%) and…

Some easy inbound marketing strategies to make you rethink your content

Just as the printing press opened the mind to the imagination of the world’s greatest literary story tellers, so the early days of Hollywood introduced the world to some of the world’s most ingenious visual storytellers. Amongst the greatest was Buster Keaton. Every Keaton gesture and scene explained all an audience needed to know. Whereas the average silent movie featured over 240 captions (or subtitles) Keaton never used more than 56. Appealing to both logic and emotions, Keaton’s perfect balance of understated and conspicuous actions caught the eye and then enthralled audiences through empathy… pathos…heroism… as well as every shade of human attachment in between. Whilst other screen icons went through just the mechanics of a well-rehearsed process, Keaton treated each tumble, grimace, smile, climb, leap, forlorn gaze, and even collision as a unique opportunity to explore creativity. Beyond a great screen actor, he…

How to know your audience and create the right content for them

We've all heard the phrase ‘the client is king’. In practice, this means that an important part of marketing is an exercise of empathy, which consists of finding out who our audience is, so we can give them what they want in a better way than our competition. This simple idea should also be the center of your efforts when it comes to increasing your leads. You should adjust to them, and to their buying process. You should give your prospects the answers they are looking for, when they’re looking for them, in an appropriate way to address the subject of their interest.

The Inbound Approach

But let’s start from the beginning. You may have heard the term “inbound marketing” before. If you haven't, it mainly consists of making leads…

How we got to #2 most popular inbound marketing blog in the UK. Sharing what works for our blog, the mistakes we've made and what could work for yours

Hubspot have just launched a new Inbound marketing ranking tool: InboundRank . It enables you to submit the URL of your marketing blog, and generate a ranking for your blog based on several parameters including inbound traffic, domain authority and average social shares. As you'd expect, Hubspot are doing the content marketing thing and have compiled a post sharing some of the secrets of the Top 10. This is based on my response to them. I wanted to go into a bit more detail on our blog on what seems to have worked for us, the pitfalls we tried to avoid and what could work for you. We're chuffed that SmartInsights.com is currently number 2 on the…

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