Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.
- AdWords Best Practices
About this guide
Sure, Google has its help system showing the features of AdWords, but it doesn’t advise on the questions you need to ask to improve Return-on-Investment.
Our 7 Steps guide will show you all the questions you need to ask to audit and optimise your Google AdWords account.
- Step 1: Identify and select your target keyphrases
- Step 2: Set goals for your paid search
- Step 3: Improve your campaign structure
- Step 4: Improve your targeting
- Step 5: Improving your offer and creative
- Step 6: Get your bidding and budgeting right
- Step 7: Optimising paid search to increase ROI