Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.
- AdWords Best Practices
About this guide
Our 7 Steps guide will show you all the questions you need to ask to audit and optimise your Google AdWords account.
- Step 1: Identify and select your target keyphrases
- Step 2: Set goals for your paid search
- Step 3: Improve your campaign structure
- Step 4: Improve your targeting
- Step 5: Improving your offer and creative
- Step 6: Get your bidding and budgeting right
- Step 7: Optimising paid search to increase ROI
About the guide
Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to succeed. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.
The template contains 3 working tabs:
- Plan your campaigns in a structured way to save you time later
- Manage your budget allocation to ensure you are maximising your return
- Optimize the campaigns by using your google analytics data to target areas for improvement