Don't waste your precious AdWords budget

Follow our best practice recommendations to get more quality clicks for your budget

Google AdWords gives a fantastic opportunity to get ads for your products and services in front of your audience at the best possible time—the exact moment when searchers are showing intent to purchase.

But, this isn't a secret, AdWords has become highly competitive. What's more many advertisers are paying more than they need to since their agencies or in-house advertisers haven't optimised their ads 'to-the-max'.

Don't burn your AdWords budget, use our detailed advice to complete a structured review to optimise your investment using the latest features.

Google AdWords Capability Review

Review how you use the features of the AdWords system

Why Smart Insights?

Because global brands like 3M, GlaxoSmithKline, HSBC, HP, Microsoft and Vodafone—AND thousands of digital marketers and business owners—trust
Smart Insights to optimise their Google AdWords. Many have grown their business—by over 50%—using the strategies revealed on this page.


Free resources including Search, Social and Email marketing templates that you can start using today

Start improving your Google AdWords now with our FREE 10 costly AdWords mistakes

  • Compare how you well you use AdWords features
  • Learn how you can improve targeting for better ROI
  • Get recommendations for improvement in our interactive review
  • PLUS, get our free SEO checklist

PLUS: as a FREE Basic Member, you'll also get these bonus resources;

  • 18 other actionable templates and guides, written by experts in digital marketing.
  • Benchmark your current capability in Google AdWords-and 9 other essential areas of digital marketing-using our unique interactive Capability Assessment tool.
  • Improve your skills by doing the first lesson in each of our 10 e-learning courses for free.
  • Get personalised answers to your most urgent questions fast - by joining our online community of over 130,000 marketers
Get your FREE Basic Membership NOW
including instant access to the 10 costly AdWords mistakes (and all bonus resources)

Expert Membership—for those who are
serious about FAST growth

Make your AdWords budget work harder with our AdWords Toolkit

Want amazing results as quickly as possible? Start here with Expert membership

Getting the coveted top positions in AdWords isn’t just about paying ‘top dollar’. Our toolkit shows you how Google designed the AdWords Quality Score system to reward advertisers with the best targeting and most relevant ads.

Our toolkit arms you with a do-it-yourself guide to learn AdWords and review your own approach. Or, if you use an agency or consultant, for managing Adwords, ask them the tough questions to improve their efficiency. It’s like having an expert consultant standing by-your-side.

The Smart Insights AdWords Toolkit, centred on our 7 Steps guide will show you:

  • How to set up and optimise your campaigns to take advantage of Quality Score
  • How to increase ROI by improving your account setup, match types, bidding and creative
  • Use the latest Google Ad Extensions to get an edge depending on whether retail, local or mobile advertising are important for you
  • Exploit the power of the Google Display Network
  • Test and review your copy to get better results
  • Use the latest mobile advertising features in AdWords
  • How to troubleshoot and optimize your account using AdWords campaign reporting and Google Analytics

Of course Google has their Help system for AdWords which explains the options, but this doesn’t show you how to make the most of your budget.

Armed with our Google AdWords Toolkit, the world’s top marketers use our unique approach to develop winning Google AdWords strategies.

Google AdWords Toolkit

Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.

  • AdWords Best Practices
  • Google Adwords Guide

    About this guide

    Our 7 Steps guide will show you all the questions you need to ask to audit and optimise your Google AdWords account.

    Guide structure

    • Step 1: Identify and select your target keyphrases
    • Step 2: Set goals for your paid search
    • Step 3: Improve your campaign structure
    • Step 4: Improve your targeting
    • Step 5: Improving your offer and creative
    • Step 6: Get your bidding and budgeting right
    • Step 7: Optimising paid search to increase ROI
  • Google AdWords campaign planning and optimization template

    About the guide 

    Our practical and actionable template guides you through the creation of your Google AdWords campaigns providing you with the structure you need to succeed. Not only that but you are able to manage your budget and report on the weekly performance of your campaign all in one handy Google spreadsheet.

    What’s inside?

    The template contains 3 working tabs:

    1. Plan your campaigns in a structured way to save you time later
    2. Manage your budget allocation to ensure you are maximising your return
    3. Optimize the campaigns by using your google analytics data to target areas for improvement

The Google AdWords toolkit is included with Smart Insights Expert Membership-the secret
weapon behind the world's most savvy marketers.

So why wait? Try it today and take your results to the next level.

Learn more about Expert membership and
download the Google AdWords Toolkit

Instant access. Try it RISK-FREE

As an Expert member, you also get access to
these related Toolkits (and others too)

Marketers just like you have grown their business by over 50% using these exclusive resources: