Includes templates, ready-to-use strategy documents, step-by-step guides and resources that will help you create optimized strategies that deliver HUGE results.
- AdWords Best Practices
About this guide
Our 7 Steps guide will show you all the questions you need to ask to audit and optimise your Google AdWords account.
- Step 1: Identify and select your target keyphrases
- Step 2: Set goals for your paid search
- Step 3: Improve your campaign structure
- Step 4: Improve your targeting
- Step 5: Improving your offer and creative
- Step 6: Get your bidding and budgeting right
- Step 7: Optimising paid search to increase ROI