The report was produced by Robert Jones and Dr Dave Chaffey at Smart Insights on behalf of Movable Ink.
The report is structured as follows:
How are EMEA marketers using email personalisation? How are they using dynamic content? What metrics are they using to measure email campaign performance?
In our latest research, in partnership with Movable Ink, we explore the need for personalisation and the route to improved email personalisation techniques.
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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
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The Wowing with contextual email marketing – report 2016 is available free with Smart Insights Basic Membership, and is a sample of 6 other
resources in our Email marketing and Marketing Automation Toolkit available with Individual and Business Membership
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