Grow your audience and build interest and leads by avoiding these common mistakes

Create a content strategy that cuts through the noise

Content Marketing Toolkit
This guide is part of a Toolkit with 7 other resources. Find out more?

Top 10 common content marketing mistakes

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About the guide

The effective use of content to attract and acquire customers now plays an essential role in everything we do as marketers. Planning, creating and distributing great quality content is no longer the domain of content marketing specialists, but nearly every other function, from email, advertising and CRM, to search, PR and beyond. As a result ‘content marketing’ as a principle has become increasingly integrated into how we plan, execute and optimise our marketing plans; it’s more important than ever to take a strategic approach.

This guide highlights some of the most common content marketing mistakes to help you avoid them and produce the most effective content marketing strategy for your business.

Who is this guide for?

This guide is a general content marketing strategy mistakes guide for all marketers. We recommend various relevant resources throughout, which includes resources for various marketing specialisms.

About the Top 10 common content marketing mistakes

About the author

Gavin Llewellyn is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.

What’s inside the guide?

The guide contains strategy recommendations and recommended resources for each mistake, which include:

  • No clear plan and strategy
  • Not knowing your customers
  • Managing SEO and social media plans in isolation

Our research shows that investment in content marketing is increasing in many different companies and verticals. Yet often, we see the promise of content marketing isn’t delivered upon because of mistakes in planning or execution. When we work on consulting or training projects, we see some common mistakes which we summarise in this guide to help you avoid them and produce the most effective content marketing strategy for your business.

With so much content being produced, it's important your content marketing strategy cuts through. Our content marketing mistakes guide reveals the most common mistakes, but more importantly what to do about them, with strategy recommendations, examples and relevant resources identified.

Look Inside the Top 10 common content marketing mistakes

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Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

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