Gavin Llewellyn is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter and Google+.
The guide contains strategy recommendations and recommended resources for each mistake, which include:
Our research shows that investment in content marketing is increasing in many different companies and verticals. Yet often, we see the promise of content marketing isn’t delivered upon because of mistakes in planning or execution. When we work on consulting or training projects, we see some common mistakes which we summarise in this guide to help you avoid them and produce the most effective content marketing strategy for your business.
With so much content being produced, it's important your content marketing strategy cuts through. Our content marketing mistakes guide reveals the most common mistakes, but more importantly what to do about them, with strategy recommendations, examples and relevant resources identified.Look Inside the Top 10 common content marketing mistakes
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Top 10 common content marketing mistakes is available free with Smart Insights Basic Membership, and is a sample of 6 other
resources in our Content Marketing Toolkit available with Individual and Business Membership
A goldmine of digital information on digital marketing that can help you get better results
I'd recommend signing up to Smart Insights for a suite of useful tools from planning templates to strategy docs and a variety of other guides to make your job easier and more efficient.
It's my digital marketing go-to Bible! Tenfold improvements in digital marketing results.