About the editorial calendar
- Authors: Dave Chaffey and Chris Soames
- Last updated: December 2011
- Format: Excel spreadsheet with Operational and planning calendars
- Download: Download now
How will the planning template help me and my business?
The pressures to publish engaging, timely content have never been higher, yet managing the workflow for this is really challenging. As we explain in our 7 Steps to Content marketing Ebook, an editorial calendar is essential to help develop a plan to create content which both engages your audience and supports your content marketing aims.
This template will give you more control over your content marketing approach to help:
- Provide consistency and quality in your content – content quality is key to making your brand engaging.
- Align the team – anyone involved in the research / creation / publishing / interaction processes for content marketing.
- Give a framework and process to plan and manage the creation of content – structure means control and less of a last-minute approach.
- Enforce accountability – specifies who does what and when?
How is the calendar spreadsheet structured?
The spreadsheet helps you setup content publishing for different campaigns to make it quicker to plan the resources needed for:
- Content types and hooks
- Managing different content themes
- Integration of content with campaigns and product launches
- Publication deadline and status
- Content editors and originators
Download the editorial calendar spreadsheet
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About Smart Insights Templates
What make's our templates different?
The Smart Insights system for digital marketing improvement includes many templates to help you plan and manage your marketing. The templates are Word or Excel checklists to help you review a company's approach to digital marketing or Excel calculators and models to enable you to better plan digital marketing. All our templates are:- Focused on improvement – Each template will support you to review current ways of working and recommend improvements.
- Available in Word or Excel – Supplied in the most commonly used apps, they can be imported into other programmes.
- Provided as an unbranded template – Unlike our guides, these templates are plain, so you can easily modify to add your own company logo
- Field-tested – Dave Chaffey and the authoring team have years of experience in online marketing, we know the questions that need answering, so that's we include
How will the templates help me?
Our templates are designed to be used as "live documents" to help you and your team when planning or managing digital marketing. This is how our guides help:- Company owners and marketing managers - many of templates cover planning and strategy.
- Digital marketing and Ecommerce managers - as well as planning and strategy you can audit specific digital channels like search or social media marketing with our templates.
- Digital marketing specialists - templates are available for each of the main digital channels, so whether you work on Social media marketing, SEO, PPC, email marketing or conversion rate optimisation for the website there is a template to help. If there isn't, get in touch and we can develop one .
- Consultants and agency specialists - review your own techniques and process against the best practice templates to help you provide structured insights and recommendations for clients.
