Social media marketing – 7 steps to success online training course

Make the most of social media marketing

  • Your trainer: Dr Dave Chaffey
  • Format: 60 minute video course designed for smartphone and tablet use with a responsive design 

How will this training video help me?

This course will help you review how you use social media marketing to make it more engaging and deliver better business results. This 60 minute training course supplements our in-depth Ebook on Social media marketing and is a course unit which is part of our comprehensive RACE Online Marketing Qualification.

What does the course include?

Topics included in the course are:

  • Step 1. Benchmark and set goals
  • Step 2. Create strategy
  • Step 3. Manage listening
  • Step 4. Content and engagement strategy
  • Step 5. Define communications strategy
  • Step 6. Manage platforms
  • Step 7. Social media optimisation

Take the training course now

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What our members say

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

Get access to this now by purchasing an Individual or Business Expert membership

Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates