Guides and Templates

Social media communications for Not-for-Profit organisations

Social Media Guide for Charities and Not-for-profit organisations

This guide aims to give a clear structure to help you grow internal confidence and buy-in so that the benefits of social media can become visible and it becomes more accountable, serving the long-term strategic aims of charities.

How will this guide help me and my organisation?

Our guide to social media communications has been developed to help marketers who are either setting strategy for social media activities or are involved “hands-on” in using social media in Not-for-Profit organisations.

This guide aims to give a clear structure to help you grow internal confidence and buy-in so that the benefits of social media can become visible and it becomes more accountable, serving the long-term strategic aims of charities.

While the main focus is on the charity sector, the guide will be useful for other ‘not-for-profit’ organisations including the arts, cultural, educational and government organisations.

Resource Details

About the author

Lucy Conlan produced this guide, see her LinkedIn profile for more information.

This guide features:

  • Examples of setting strategic goals and SMART objectives for NfPs
  • Key issues to address in social media communications policies
  • Examples of good practice from a range of social networks
  • Specific guidance on using Facebook and Twitter as the two key social networks for consumer engagement for charities
  • Also covers Google+, LinkedIn, Pinterest and YouTube

Recommended resources 

7 Steps Guide to Social Media Strategy and not-for-profit guides to effective charity websites and email marketing for charities

Business Membership is required

Business members get full access to this and 3 other guides in the Charity and Not-for-Profit Toolkit.

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