This guide is one of our most popular and rightly so. If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site. Even with all the hype about social media, many businesses and blogs can deliver well over half their traffic and conversions from SEO through their SEO and content marketing mastery or the strength of their brand.
As marketers we need to keep reminding ourselves how incredibly important search is so invest in the right resources, techniques and processes to compete. If we don’t, then there will always be more SEO-savvy competitors who are investing to ensure they deliver the best results from the search engines.
To help get or keep your SEO on-track, this guide provides:
The 7 steps covered are:
If you're interested in proving the standard of copywriting for SEO in your organisation, see our SEO standards template for content editors and reviewers.
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO. Today his main SEO focus is improving organic search results for Smart Insights and our resources for subscribers.
David Reilly David Reilly is a Digital Skills Training and Digital Project Manager and writer. His passion is exploring future technology trends, delivering training workshops and writing about topics such as digital acquisition, content marketing, B2B marketing, strategy and what it means to thrive in the digital world. David runs the ‘Future Thinking in Digital Marketing Meetup Group’ exploring the likely impact of future technology disruptions.
David edited the 2015 update of this guide.
Vince Coyle is currently a freelance Search Marketing Consultant. Vince has fifteen years experience in online marketing, including ten years in search marketing. Vince has gained expertise in a range of areas including, technical SEO, launching and managing multi-market enterprise-level ecommerce websites, ideation and delivery of creative content strategies & paid/organic holistic testing. Vince’s experience spans both client and agency side, in organizations such as Euroffice, Universal McCann (Reprise Media), Apple & TripAdvisor. With a strong digital media background, Vince’s knowledge and interest includes SEO, PPC, affiliates, social media and comparison shopping.
Vince edited the 2015 update of this guide.
James Gurd is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. He co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing.
James edited the 2013 and 2014 editions of this guide.
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Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
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