Learn basic analysis techniques for SEO
About the SEO how-to videos
- Last updated: March 2011
- Format: Embedded HTML5 MP4 video (plays on iPad)
How will these training videos help me?
These video tutorials cover:
- Tutorial 1 Understand customer search behaviour
- Tutorial 2 Benchmarking competitor sites
View SEO screencasts
You access this advice if a Smart Insights Expert-level member.
Smart Insights Expert Members get “at your desk access” to in-depth advice to improve their online marketing skills and capabilities:
- In-depth Ebooks
- Online training
- How to videos
- Marketing templates
- Audit Online Capabilities
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About Smart Insights "how-to" screencasts
What format are are our clips?
These clips:- Are screencasts – voice-over video clips with the presenter walking you through using the best free web tools to analyse and improve your marketing.
- Are "bite-sized" – from 2 to 12 minutes so it's quick to get up-to-speed.
- Use an embedded Vimeo player - which works on PC,Apple and Smartphones (including iPod/iPad).
- Are for Expert members only - only available when you're logged on to Smart Insights.

How will the training video help me?
These screencasts will help you depending on role:- Company owners and marketing managers - In-depth on-demand, at-your-desk training provides training for your team on the latest tools without the cost of travel or high individual training courses.
- Digital marketing and Ecommerce managers - review these clips in a group to discuss ideas.
- Digital marketing specialists - you may know these tools already, but will get ideas on how to use them differently or confirm your knowledge.
- Consultants and agency specialists - checkout the tools we recommend to improve your analysis and client recommendations.

